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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) PDF

BY ~ Robert W. Bly

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Title: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)

Author : Robert W. Bly

Pages : 496 pages

Publisher : St. Martin's Griffin

Language :

ISBN-10 : 1250238013

ISBN-13 : 9781250238016

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) BY Robert W. Bly

Read Online and Download The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition). The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.Among the tips revealed:* 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compellingThis thoroughly revised fourth edition includes all new essential information for mastering copywriting in the .

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) by Robert W. Bly

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